902: Pia Silva on Being Courageous and Owning Your Brand

Meet the Fabulous Pia Silva

I am a partner and brand strategist at Worstofall Design where we build brands that turn expertise into profit. Unlike most branding firms, we build entire brands in days instead of months, and only work for 1-3 person service businesses.

Our unique process and niche positioning has helped us to overcome the hurdles we struggled with when we were starting our business, reliably attracting a steady flow of high paying clients and allowing us to enjoy the freedom that inspired us to become entrepreneurs in the first place.

At Forbes, my goal is to clarify and simplify the elusive idea of "branding," and share practical tips and tangible steps to help businesses find their unique brand voice that leads to profit.