713: What I've Learned Publishing Six Books and Running my Business
What I’ve learned about the act of writing:
That I love writing, but need to be clear about who I’m writing to and what I want to accomplish. I treat it like a project.
That I need to feel inspired to create a book, as I put my heart and soul into it.
That as I’ve matured, my confidence in my writing ability has grown and I lean into my creative muse.
Good research (if applicable to your book strategy) is priceless.
Never listen to the naysayers or over-advisors. They’re never your readers. Trust your gold.
To trust the reader to come to their own conclusions.
What I’ve learned about writing a book that builds your business:
Have a strategy before you start, decide your model and how you want to bring it to market.
Design your book (or books if a series) to fit into your revenue model or customer journey.
Look at how your topics or subject matter focus can build your authority and brand.
Be consistent with your topic, genre or audience so the same readers follow you book after book.
Retain a good editor over time who knows you and your voice.