404: Elaine Pofeldt on Niching Your One-Person Business

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About Elaine Pofeldt

Elaine Pofeldt is an independent journalist and speaker who specializes in careers and entrepreneurship. She is author of the new book The Million-Dollar, One-Person Business (Random House, January 2018), where she looks at how entrepreneurs are scaling to $1 million in revenue prior to hiring employees.

As a senior editor at Fortune Small Business magazine, she was twice nominated for the National Magazine Award for her feature stories. Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business and many other business publications and she is a contributor to the Economist Intelligence Unit.

Elaine is also available to help clients with projects such as blogging, ghost writing, white papers, reports, ebooks, custom content, academic editing, and proposal writing and editing at Elaine Pofeldt, LLC. Having built traffic Fortune Small Business Online from a fledgling site to one with 2 million to 5 million page views a month, she frequently draws on her experience to help clients improve their online presence. Her approach is to use simple but effective editorial techniques to maximize a site's appeal and impact, working in conjunction with designers, developers and others on the client's web team.

Elaine founded Fortune Small Business's national Business Plan Competition and ran it for five years. She has also been a judge in the Crain's New York Business Perfect Pitch Competition at Columbia Business School and Rutger's University's business plan competition. An experienced moderator, she has run panel discussions for New York Entrepreneurship Week and the Crain's Top Entrepreneurs and Best Places to Work competitions.

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Simplify & Multiply

 
Terry Pappy

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